According
to Nation Commercial Information Center of China , the cumulative
growth of apparel retail sales value from January to June was 9.82%,
compared to the same period in the last year(21.81%) decreased by 12% .
It is worth noting that, the cumulative growth of apparel retail sales
volume from January to June was only 0.99%.This means that the apparel
retail sales growth mostly from price’s increasing. The reporter learned
that, the cumulative growth of apparel retail sales in the first half
of last year more than 20%,but growth in the first half of this year has
not exceeded 10%. However, from the beginning of the second quarter,
clothing retail sales began to pick up. Analysts believe that, Sales
growth is mainly due to promotional activities in holidays.
Recently,
several clothing brands listed companies released the first-half
results.The results showed not encouraging. Mass leisure brand-Semir has
announced the first-half performance reporting. Net profit was expected
to decline 35%~45% in the first half; High-end men’s clothes
brand-SINOER reduced their expectation, expected its net profit growth
from 20%~50% cut to 0~20%. Rising rent in quality shops, is a great test
for operation ability of domestic fashion brands .
According
to the latest research results in China industry information center ,
In 2011, 2812 shopping centers in 106 cities across the country, rent
had a more than 30% rise in quality shops.
Source: http://english.ctei.gov.cn/innews/domestic/201208/t20120817_1375893.html
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