As
the capital regional consumer market enhanced, a growing number of
department stores ,supermarkets chose chain operating mode. They occupy
market by chain operation. At present, “Multi combination +
differentiated management “ has become a effective commercial expansion
path of development.
According
to reporter statistics, including the Parkson shopping center, Guiyou
Plaza, Blue Island, Cuiwei Plaza, Xidan shopping mall, Dangdai shopping
mall , Wangfujing department store , Scitech shopping center, New World
shopping mall, Hualian department store and so on, the large department
store has at least 2 or more branches. Whether in foreign or domestic
shopping mall department store brands, chain operation is fairly mature.
It laid a foundation for expansion throughout the country.
Men’s Suits Retail Sales in BJ Department Stores Worth CNY 17.68 million in May
According
to Beijing Commercial Information Consultation Center. Sales value of
men’s suits in Beijing 18 mid-to-high range department stores in April
2012 and in May 2012 were CNY27.0433 million and CNY 17.6782 million
respectively. In April, men's suits sales value down 12.68% m/m
and down 5.03% y/y; In May, men's suits sales value down
34.63% m/m and down 27.55% y/y.
Looking
further into the sales rank of department stores, Wangfujing Department
Store, Cuiwei Palace and Xidan Department Store reported highest
comparable sales in May; Looking further into the sales rank of brands,
Kwunkeetailor ,S.D.Spontini and VICTOR reported highest comparable sales
in May 2012. Among them, S.D.Spontini reported a CNY2.23 million sales
value.
Department stores: Zihexin Plaza increased greatly up to 220% m/m
In
May 2012, Beijing Top 10 department stores accounted for 87.01% of the
overall men's suit sales value in Beijing 18 mid-to-high range
department stores.In April men's suit sales value had a small
decline ;In May most of the top 10 department stores continue to
decline, resulting in overall sales value had a decrease of 34.63%
compared with April.
Wangfujing
department store sales fell 0.91% m/m, for CNY3.5816 million sales
value won the Champion. Cuiwei Palace claimed the 2nd by a CNY2.5633
million sales value ,rose 1.69%. Xidan Department Store claimed the 3rd
with a CNY2.4484 million sales value, fell 27.53%m/m. Yansha Youyi
Shopping Mall was the champion in April, greatly fell 68.71%m/m ,slipped
to the fourth place in May. Department stores from the fourth to
seventh place sales of CNY 1.00 million to CNY 1.40 million.
Men's suits sales value in the rest stores were less than CNY
1.00 million. Among them, Zihexin Plaza increased greatly up to 220%
m/m, entered the top ten.
Fuxing Commercial City won the Champion
In
May 2012, Beijing Top 10 department stores accounted for 92.76% of the
overall men's suit sales volume in Beijing 18 mid-to-high range
department stores . In May 60 percent of the top 10 department stores
declined, resulting in overall men's suit sales volume had a
decrease of 28.78% compared with April.
Fuxing
Commercial City won the gold medal with a weak growth of 4.39% m/m.
Wangfujing department store and Xidan Department Store declined in
men's suit sales volume compared with April, but still ranking
second and third place respectively by 16.12% and 11.95% market share of
overall men's suit sales volume in the top 10 stores. Zihexin
Plaza increased sharply nearly 177.92%m/m,entered the top fourth. Cuiwei
Palace with 8.75% market share ranked the fifth. The market shares for
the rest stores between 2%and 6% in sales volume.
Brands: Joeone’s sales value have doubled
Top
10 brands accounted for 43.14% of the overall men's suit sales
value in Beijing 18 mid-to-high range department stores .
Kwunkeetailor
reported a CNY2.23 million sales value with a growth of 48.77% m/m.
Kwunkeetailor won the gold medal with an obvious advantage.
S.D.Spontini, ranking second, sales value was CNY 1.03 million,down
43.6%m/m. Sales value for the third to the fifth between CNY 0.6 million
and CNY 1.00 million . The rest brands were less than CNY 0.5 million.
Among them, Joeone increased by 136.88%m/m, entered the top ten,
achieved a ranking boost.
Shenglong accounted for 4.5% of market share
The
top 10 brands accounted for 37.58% of the total Men’s suits sales
volume in Beijing 18 mid-to-high range department stores in May 2012.
Shenglong
increased 13.91%m/m in sales volume ,accounted for 4.54% of market
share, claiming the 1st. Wumu decreased 61.96%m/m,claimingthe second.
ESPRIT and EVE DE UOMO were claiming the 3rd and 4th rank in sales
volume, accounting for 4.19% and 4.12% of market share respectively.
Market shares for the rest brands were less than 4.0% in sales volume .
Among them , Both Goldlion and Joeone had a growth more than 100%m/m.
Source: http://english.ctei.gov.cn/innews/domestic/201208/t20120817_1375888.html
