Rock Fashion Week and the Gen Art Fresh Faces in Fashion show are moving from Paramount Studios to the Petersen Automotive Museum.
This will be the Los Angeles debut of the two-day event, which is produced by New York–based Rock Media, one of the new players on the Los Angeles Fashion Week calendar.
“We had to make a decision about our venue and have made a decision to move from the Paramount to the Petersen Museum,” said Nicole Purcell, president and partner of Rock Media. “We have been in the middle of an exciting time for our company, as we recently merged with Gen Art. And our focus has been strategizing and preparing for all the programs we are creating. The Petersen makes sense as [Gen Art] has produced a number of shows there.”
Gen Art will host its show on Oct. 28, and lingerie label Biatta is also scheduled to host a runway show at Rock Fashion Week. A planned Halloween party on Oct. 31 has been canceled. Alicia Lawhon was originally slated to show her Reclaimed in L.A. collection at Gen Art, but the designer had to drop out of the show for personal reasons, according to Rock Media. Italian-born and Los Angeles–based designer Valerj Pobega will show in Lawhon’s place. Other designer collections on the lineup at Gen Art include Leyendecker, Rory Beca, Seneca Rising and MG Black and accessories labels CC Skye, The Generic Man, Ludevine and Stampd L.A.
Rock Media hosts similar Rock Fashion Week events in New York and Miami, as well as its three-day Haven fashion event, which bowed last February in the Hollywood Hills neighborhood of Los Angeles. (Haven featured a runway show that included Russell Simmons Argyleculture, Born Uniqorn and Yansi Fugel.)
“We have a formula that we augment to whatever city we’re in—we try to figure out what’s the flavor of each city,” said Rock Media Principal Scott Rosenblum earlier this year when he and Purcell were in town to put together a local team for the event.
“We are so excited to debut our Rock Fashion Week L.A.,” Purcell said. “It has been an ambition of ours to tap into this incredible fashion community, as we hope to be instrumental in supporting veteran Los Angeles talent, seek out emerging designers and be able to provide the international fashion community a chance to show with us.”
Rock Fashion Week will come at the end of nearly a month of fashion events in Los Angeles, including Downtown L.A. Fashion Week at the Geffen Contemporary at MOCA, Fashion on Broadway at the Los Angeles Theater in downtown Los Angeles, L.A. Fashion Weekend at Sunset Gower Studios in Hollywood and BOXeight in downtown Los Angeles, as well as many independent shows and parties.
News Source: Apparelnews.net
Check Latest Apparel Importers List at : ReadymadeGarmentsWorld
0 comments:
Post a Comment