French luxury brand owners are launching an online campaign to try to drive sales in the Chinese market.
The Comite Colbert, whose members include Chanel, Christian Dior, Lacoste and Louis Vuitton, will unveil cColbert in October-end in a bid to introduce Chinese consumers to "the world of French luxury."
The campaign is aimed at China's younger, internet-savvy shoppers, and reflects the Colbert strategy of opening up to emerging markets, particularly in today's slow business environment.
China is the cornerstone of this strategy, it says, with companies belonging to the Comité Colbert seeing the average share of the Chinese market in their global sales climb from 4.5 to 8 per cent since 2005.
"The French luxury sector is leading the way both by opening up the market and pioneering new practices on the internet," said Ms Elisabeth Ponsolle des Portes, president and CEO of the Comite Colbert.
French luxury brand owners target Chinese consumers
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