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Lane Crawford will open first flagship store in Shanghai

Lane Crawford, Its president recently revealed, Lane Crawford will open the first flagship store of mainland China in Shanghai, it is expected to open in the second half of next year. This time Lane Crawford return back to Shanghai after withdrawal in the year 2006.
The flagship store will cover an area of about 16,700 square metres . It will be the company’s largest store . It is possible that Lane Crawford return back to the site--Shanghai Times Square. But insiders suspect that the Square could supply nearly 20,000 square meters as a whole.

Lane Crawford announced two senior appointment letters. The new executive director will act in early September. He is responsible for the procurement of goods, marketing, store planning and business planning. The deputy general manager will be on duty in early this month. He is responsible for promotion of retail e-commerce and comprehensive strategy, integrating retail and online sales channel in China.

It is said, the personnel adjustments aimed at strengthening and consolidating the business in China’s retail and in global e-commerce. It shows the company’s multi-channel and all-dimensional retail strategy.
 
Lane Crawford is expected to expand 35% of the retail space in the next three years. Relevant person in charge in Beijing area said, the new store in Beijing YinTai Centre will open during the year.
 
Source: http://english.ctei.gov.cn/innews/domestic/201208/t20120829_1380972.html

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