WorldPay,
has issued a global survey. Chinese netizens use 31% of disposable
income for online shopping, higher than the world’s average level (22%).
In China, clothing is the most popular online goods and PayPal is the
most popular payment method.
The
survey taking in representative countries, 15 e-commerce markets as a
sample. Chinese netizens use 31% of disposable income for online
shopping, ranking second in 15 countries. Just below India’s(33%).
From
a global perspective, consumers spend more in the afternoon, 74% of the
global online shopping took place during noon to midnight, and 20:40 is
the global online shopping “prime time”.
Payment
methods are also important factors in attracting and retaining
consumers. 66% of them think, security is one of the main factors to
attract them to consume again. 57% of the consumers selected sale
guarantee. 53% of the consumers think, better payment security is the
main factor attracting them to increase spending.
Chinese
e-commerce driven by relatively wide range of population. And the
female more than 40 years is the dominant force. 26 to 32 years old
crowd also plays an important role. These online consumers are mainly
worry about protection of their personal information. Many serious
online consumers will always be attracted to some retailers which offer a
variety of pricing options. Online consumers will be attracted to the
accurate delivery dates and details. They also are interested in
customized products.
Source: http://english.ctei.gov.cn/innews/domestic/201207/t20120727_1362783.html
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