According
to Shanghai Apparel Association, apparel retail sales volume in
Shanghai top 10 department stores was 0.878 million pieces(sets),
decreasing 7.4% m/m(up 3.5%y/y) by 71,000 pieces (sets).In June, apparel
products sales value was CNY366 million, decreasing 16.8% m/m (up 3.8%
y/y) by CNY61.54million. Average price in June was CNY346.2/piece (set),
down 10.2% m/m, up 0.2% y/y.
In
June 2012, the sales value of most clothing continued declining. Among
them, men’s suit sales value decreased by 44.2% m/m; knitted underware
retail sales value decreased by 34.6%; The sales value of leather
clothing, children’s wear, men’s casual wear, men’s shirt, wool
(cashmere) sweater and women’s apparel all decreased by higher than 10%.
Mens casual wear: Nautica won the top spot for the first time
Nautica
won the top spot for the first time, It reported the sales value
reached CNY2.007 million. Tommy Hilfiger fell to the second, It reported
the sales value was CNY1.761 million, increased by 5.6% m/m . LACOSTE
claimed the third with CNY1.052 million and increased by 5.0% m/m. JACK
JONES was CNY0.925 million, decreased by 4.5% m/m and claimed the fourth
this month . ESPRIT still claimed the fifth with CNY 0.855 million .
Top 10 Men’s casual wear brands in terms of retail sales value in Shanghai in Jun. 2012
Rank
|
Brands
|
Sales value
(CNY10,000)
|
Unit value(CNY/piece)
|
1
|
Nautica
|
200.7
|
370
|
2
|
Tommy Hilfiger
|
176.1
|
1331
|
3
|
LACOSTE
|
105.2
|
925
|
4
|
JACK JONES
|
92.5
|
277
|
5
|
ESPRIT
|
85.5
|
334
|
6
|
BrooksBrothers
|
62.7
|
461
|
7
|
BEAN POLE
|
56.7
|
507
|
8
|
PAUL&SHARK
|
54.7
|
2300
|
9
|
selected
|
51.0
|
343
|
10
|
VERSACE
|
40.4
|
1898
|
Mens suit: Youngor won by low prices
Montblanc
with CNY1.927 million claimed back to the top ranking and increased by
9.6% m/m. Zegna was CNY1.503 million ,decreased by 6.5%, from third last
month raised to the second this month. Dunhill was CNY1.419 million
decreased by 25.6% ,from the top ranking last month fell to the third.
ARMANI.CO was CNY1.297 million ,decreased by 4.1% and claimed the
fourth. HUGO BOSS was CNY1.247 million ,decreased by 22.2% and claimed
the fifth.
Top 10 Men’s suit brands in terms of retail sales value in Shanghai in Jun.2012
Rank
|
Brands
|
Sales value(CNY10000)
|
Unit value
(CNY/piece)
|
1
|
Montblanc
|
192.7
|
2890
|
2
|
Zegna
|
150.3
|
2879
|
3
|
Dunhill
|
141.9
|
2761
|
4
|
ARMANI.CO
|
129.7
|
2518
|
5
|
HUGO BOSS
|
124.7
|
1886
|
6
|
K&C
|
94.3
|
2289
|
7
|
Youngor
|
85.4
|
503
|
8
|
DAKS
|
78.9
|
2934
|
9
|
Aquascutum
|
73.9
|
1925
|
10
|
LAMPO
|
65.5
|
2184
|
Mens shirt: Conch got six successive championships
Conch
kept top one for six times and reported the sales value reached
CNY0.547 million, down 27.2% m/m. Youngor kept the second. It reported
the sales value was CNY0.454 million in, up 5.1% m/m. Kaikai was
CNY0.304 million ,down 29.5%,ranked the third. PLAYBOY ranked fourth
with CNY0.274 million, up 33.7%m/m. GEORGAMANIYA ranked fifth with
CNY0.247 million, up 13.8%m/m.
Top 10 Men’s shirt brands in terms of retail sales value in Shanghai in Jun.2012
Rank
|
Brands
|
Salesvalue
(CNY10000)
|
Unit value
(CNY/piece)
|
1
|
Conch
|
54.7
|
288
|
2
|
Youngor
|
45.4
|
422
|
3
|
Kaikai
|
30.4
|
297
|
4
|
PLAYBOY
|
27.4
|
220
|
5
|
GEORGIMANIYA
|
24.7
|
168
|
6
|
BrooksBrothers
|
15.5
|
898
|
7
|
HEILAN HOME
|
12.0
|
357
|
8
|
CHOYA
|
12.0
|
559
|
9
|
HUGO BOSS
|
9.6
|
2045
|
10
|
Picasso
|
6.4
|
383
|
Mens trousers: Lang Ken took the top spot
Lang
Ken returned back to the top spot. It reported the sales value was
CNY0.472 million , down 19.0% m/m. Meyer decreased by 22.7% m/m reached
CNY0.466 million, dropped one ranking and ranked the second. Joeone
ranked third with CNY0.364 million ,up 4.9%m/m. TianPai was CNY0.291
million, increased by 16.4% m/m, from the seventh last month rose to
fourth. DiPai ranked fifth with CNY0.289million,up 46.7%m/m .
Top 10 men’s trousers brands in terms of retail sales value in Shanghai in Jun.2012
Rank
|
Brands
|
Sales value
(CNY10000)
|
Unit value
(CNY/piece)
|
1
|
Lang Ken
|
47.2
|
2608
|
2
|
Meyer
|
46.6
|
1494
|
3
|
Joeone
|
36.4
|
569
|
4
|
TianPai
|
29.1
|
217
|
5
|
DiPai
|
28.9
|
497
|
6
|
Tiger
|
28.0
|
362
|
7
|
Qianfu
|
25.8
|
322
|
8
|
Chuanhong
|
22.8
|
188
|
9
|
YiJianBang
|
11.7
|
328
|
10
|
FUDI
|
11.2
|
177
|
Childrens wear: NIKE entered the top three
PUFFY
PUPPY took the top ranking by CNY0.757 million. Les enphants claimed
second with CNY0.695 million, up 13.6% m/m . NIKE was CNY0.565 million
,entered the top three this month. adidas with CNY0.559 million ranked
fourth, down 4.8% m/m. E-land claimed the fifth with CNY0.545 million,
down 34.3% m/m .
Top 10 children’s wear brands in terms of retail sales value in Shanghai in Jun.2012
Rank
|
Brands
|
Sales value
(CNY10000)
|
Unit value
(CNY/piece)
|
1
|
PUFFY PUPPY
|
75.7
|
949
|
2
|
Les enphants
|
69.5
|
181
|
3
|
NIKE
|
56.5
|
282
|
4
|
adidas
|
55.9
|
290
|
5
|
E-land
|
54.5
|
441
|
6
|
PAW IN PAW
|
45.7
|
407
|
7
|
Soieplus
|
35.4
|
472
|
8
|
YEEHOO
|
35.2
|
177
|
9
|
ForU
|
30.4
|
1668
|
10
|
beanpole
|
24.2
|
950
|
Source: http://english.ctei.gov.cn/innews/domestic/201208/t20120829_1380973.html