Small brands that are mushrooming in small cities are now attracting the attention of private players. Brands such as Liverpool Retail India's Barcelona, Vir Retail's John Hill and Nahar Group's Cotton County that sell outfits at less than one-third the price of national brands are opening stores faster than the cautious national brands.These brands have a price range of Rs150 to 600 and work on low margins and fast stock turnover. Their marketing efforts are mostly localised and they woo new consumers into the organised sector through discounted...
